[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.koeko.cz\/nova-myslenka-modniho-prumyslu\/#Article","mainEntityOfPage":"https:\/\/www.koeko.cz\/nova-myslenka-modniho-prumyslu\/","headline":"Nov\u00e1 my\u0161lenka m\u00f3dn\u00edho pr\u016fmyslu","name":"Nov\u00e1 my\u0161lenka m\u00f3dn\u00edho pr\u016fmyslu","description":"T\u00e9mata udr\u017eitelnosti zdroj\u016f se stala glob\u00e1ln\u00edm probl\u00e9mem, kter\u00fd se za\u010d\u00edn\u00e1 dost\u00e1vat nejen do podv\u011bdom\u00ed v\u0161ech lid\u00ed, ale zejm\u00e9na velk\u00fdch spole\u010dnost\u00ed a korporac\u00ed, z \u010d\u00e1sti za tento probl\u00e9m zodpov\u011bdn\u00fdch. Po ropn\u00e9m … ","datePublished":"2023-05-07","dateModified":"2023-05-07","author":{"@type":"Person","@id":"https:\/\/www.koeko.cz\/author\/#Person","name":"","url":"https:\/\/www.koeko.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/3c4e99fa9a9806cd5e8fd7cac6ca73ff5bbf5f3ee309e1745415eebd31482909?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3c4e99fa9a9806cd5e8fd7cac6ca73ff5bbf5f3ee309e1745415eebd31482909?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"koeko.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.koeko.cz\/wp-content\/uploads\/img_a289827_w2143_t1501323864.jpg","url":"https:\/\/www.koeko.cz\/wp-content\/uploads\/img_a289827_w2143_t1501323864.jpg","height":0,"width":0},"url":"https:\/\/www.koeko.cz\/nova-myslenka-modniho-prumyslu\/","wordCount":479,"articleBody":"T\u00e9mata udr\u017eitelnosti zdroj\u016f se stala glob\u00e1ln\u00edm probl\u00e9mem, kter\u00fd se za\u010d\u00edn\u00e1 dost\u00e1vat nejen do podv\u011bdom\u00ed v\u0161ech lid\u00ed, ale zejm\u00e9na velk\u00fdch spole\u010dnost\u00ed a korporac\u00ed, z \u010d\u00e1sti za tento probl\u00e9m zodpov\u011bdn\u00fdch. Po ropn\u00e9m pr\u016fmyslu je ten m\u00f3dn\u00ed jedn\u00edm z nejv\u011bt\u0161\u00edch zdroj\u016f zne\u010di\u0161t\u011bn\u00ed v\u016fbec, co\u017e se pomalu ale jist\u011b odr\u00e1\u017e\u00ed na zp\u016fsobu, jak\u00fdm tyto spole\u010dnosti p\u0159em\u00fd\u0161l\u00ed.T\u00e9m\u011b\u0159 v\u0161ichni v\u011bdci se shoduj\u00ed, \u017ee glob\u00e1ln\u00ed oteplov\u00e1n\u00ed je v\u00e1\u017enou hrozbou, co\u017e se odr\u00e1\u017e\u00ed v pr\u016fmyslov\u00fdch odv\u011btv\u00edch. M\u00f3dn\u00ed pr\u016fmysl je v tomto ohledu stejn\u011b zraniteln\u00fd, jako jak\u00fdkoliv jin\u00fd.Co je vlastn\u011b udr\u017eitelnost? Definic m\u00e1 mnoho, zkusme ji ale popsat jako funguj\u00edc\u00ed syst\u00e9m jak pro lidi tak pro zachov\u00e1n\u00ed \u017eivotn\u00edho prost\u0159ed\u00ed, kdy \u010dlov\u011bk obnovuje v\u0161e, co spot\u0159ebuje v z\u00e1jmu vlastn\u00edho p\u0159e\u017eit\u00ed. Tento syst\u00e9m se v glob\u00e1ln\u00edm m\u011b\u0159\u00edtku dot\u00fdk\u00e1 \u00fapln\u011b v\u0161eho, od ekonomiky a\u017e po spole\u010densk\u00e9 vztahy. Ot\u00e1zkou v\u0161ak je, jak vytvo\u0159it sv\u011bt, ve kter\u00e9m jsou v\u0161echny p\u0159\u00edrodn\u00ed zdroje dostupn\u00e9 v\u0161em, n\u00e1m i faun\u011b a fl\u00f3\u0159e?Samoz\u0159ejm\u011b, \u017ee m\u00f3dn\u00ed pr\u016fmysl se nem\u016f\u017ee najednou zm\u011bnit s\u00e1m, mohou v\u0161ak zp\u016fsobit pozitivn\u00ed \u010di negativn\u00ed dopad na cel\u00fd ekosyst\u00e9m. Je jasn\u00e9, \u017ee dokud nedojde ke zlomu, zm\u011bny se nedo\u010dk\u00e1me. Ten, jak se zd\u00e1, se ale rychle bl\u00ed\u017e\u00ed, nebo\u0165 na tyto spole\u010dnosti tla\u010d\u00ed ze v\u0161ech stran konkurence, aktivist\u00e9 a dokonce i sami z\u00e1kazn\u00edci. V\u011bt\u0161ina z nich se pomalu ale jist\u011b za\u010d\u00edn\u00e1 v\u011bnovat prevenci.National Chamber of Italian Fashion v pr\u016fzkumu z roku 2014 uvedla, \u017ee pro 13% z\u00e1jemc\u016f o luxusn\u00ed zbo\u017e\u00ed je nejd\u016fle\u017eit\u011bj\u0161\u00edm faktorem p\u0159i rozhodov\u00e1n\u00ed, zda je produkt vyroben z udr\u017eiteln\u00fdch zdroj\u016f. V jin\u00e9m pr\u016fzkumu Sourcing Journal se zase dozv\u00edd\u00e1me, \u017ee zat\u00edmco 38% z\u00e1kazn\u00edk\u016f si najde jinou cestu k udr\u017eiteln\u00fdm zdroj\u016fm, 69% by bylo krajn\u011b nespokojen\u00fdch, pokud by si koupili neekologicky vyroben\u00e9 zbo\u017e\u00ed. Spole\u010dnosti m\u00f3dn\u00edho pr\u016fmyslu berou tato \u010d\u00edsla v\u00e1\u017en\u011b a stanovili si za c\u00edl pova\u017eovat udr\u017eitelnost za glob\u00e1ln\u011b kl\u00ed\u010dovou.Hlavn\u00ed v\u00fdzvou je pro n\u011b neobr\u00e1tit se z\u00e1dy ani k budoucnosti planety, ani budoucnosti m\u00f3dy. Mnoho m\u00f3dn\u00edch n\u00e1vrh\u00e1\u0159\u016f, zejm\u00e9na Ital\u016f, se d\u00e1le zapojuje do v\u00fdzev proti standardizov\u00e1n\u00ed velk\u00e9ho a nebezpe\u010dn\u00e9ho mno\u017estv\u00ed chemik\u00e1li\u00ed v pou\u017eit\u00fdch materi\u00e1lech. Velk\u00e9 mno\u017estv\u00ed prodejc\u016f je u\u017e v tomto ohledu hodnoceno v r\u016fzn\u00fdch ISO kategori\u00edch.                                                                                                                                                                                                                                                                                                                                                                                        4.3\/5 - (12 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Nov\u00e1 my\u0161lenka m\u00f3dn\u00edho pr\u016fmyslu","item":"https:\/\/www.koeko.cz\/nova-myslenka-modniho-prumyslu\/#breadcrumbitem"}]}]