[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.koeko.cz\/claim\/#Article","mainEntityOfPage":"https:\/\/www.koeko.cz\/claim\/","headline":"Claim","name":"Claim","description":"Claim je pr\u00e1v\u011b takov\u00fd propaga\u010dn\u00ed prost\u0159edek, jako je nap\u0159\u00edklad slogan nebo dal\u0161\u00ed motta \u010di hesla, kter\u00fd si v\u017edy klient spoj\u00ed s konkr\u00e9tn\u00edm produktem, proto\u017ee si jej bude pamatovat. Nejv\u00edce \u00fa\u010dinn\u00e9 … ","datePublished":"2019-01-09","dateModified":"2023-05-07","author":{"@type":"Person","@id":"https:\/\/www.koeko.cz\/author\/#Person","name":"","url":"https:\/\/www.koeko.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/3c4e99fa9a9806cd5e8fd7cac6ca73ff5bbf5f3ee309e1745415eebd31482909?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3c4e99fa9a9806cd5e8fd7cac6ca73ff5bbf5f3ee309e1745415eebd31482909?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"koeko.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.koeko.cz\/wp-content\/uploads\/img_a338395_w1713_t1551165894.jpg","url":"https:\/\/www.koeko.cz\/wp-content\/uploads\/img_a338395_w1713_t1551165894.jpg","height":0,"width":0},"url":"https:\/\/www.koeko.cz\/claim\/","about":["Internet"],"wordCount":404,"articleBody":"       Claim je pr\u00e1v\u011b takov\u00fd propaga\u010dn\u00ed prost\u0159edek, jako je nap\u0159\u00edklad slogan nebo dal\u0161\u00ed motta \u010di hesla, kter\u00fd si v\u017edy klient spoj\u00ed s konkr\u00e9tn\u00edm produktem, proto\u017ee si jej bude pamatovat. Nejv\u00edce \u00fa\u010dinn\u00e9 je t\u0159eba takov\u00e9 heslo \u010di slogan, kter\u00e9 vyjad\u0159uje i konkr\u00e9tn\u011b slu\u017eby nebo \u00fa\u010dinky dan\u00e9ho prost\u0159edku. V\u011bt\u0161inou si tohoto m\u016f\u017eete v\u0161imnout v reklam\u00e1ch, kdy se pou\u017e\u00edvaj\u00ed reklamn\u00ed slogany, aby si to poslucha\u010di zapamatovali. Pak se t\u0159eba stane, \u017ee kousek p\u00edsni\u010dky nebo heslo, kter\u00e9 je spojeno s produktem, nemohou poslucha\u010di dostat z hlavy a to je naprosto ten efekt, kter\u00e9 by cht\u011bl ka\u017ed\u00fd \u00fasp\u011b\u0161n\u00fd podnikatel, co n\u011bco nab\u00edz\u00ed, dos\u00e1hnout. Bez takov\u00e9ho propaga\u010dn\u00edho materi\u00e1lu by to jednodu\u0161e \u0159e\u0161eno ur\u010dit\u011b ne\u0161lo. M\u011blo by to b\u00fdt co nejv\u00fdsti\u017en\u011bj\u0161\u00ed, spojen\u00ed p\u00e1r nebo jen dvou slov, je to pr\u00e1v\u011b na va\u0161\u00ed iniciativ\u011b. Pravidla Jsou zde i dan\u00e1 pravidla, kter\u00e1 je dobr\u00e9 dodr\u017eet pro maxim\u00e1ln\u00ed efektivitu takov\u00e9ho v\u00e1mi vytvo\u0159en\u00e9ho sloganu \u010di heslu. Kdy\u017e zazn\u00ed va\u0161e reklama v r\u00e1diu, takov\u00fd slogan, kter\u00fd vystihuje va\u0161i zna\u010dku, v\u00fdrobek \u010di slu\u017ebu, by m\u011bl b\u00fdt v\u017edy um\u00edst\u011bn\u00fd i na konci posledn\u00ed v\u011bt, aby uv\u00edzl poslucha\u010d\u016fm v pam\u011bti. Tak\u00e9 je dobr\u00e9, kdy\u017e je to v psan\u00e9 form\u011b, tak by se m\u011bl texta\u0159 sna\u017eit takov\u00e9 heslo um\u00edstit hned za produkt. M\u00e1 to svoji efektivitu a opodstatn\u011bn\u00ed, tak\u017ee t\u011bmto pravidl\u016fm v\u011b\u0159te a respektujte je a budete zase o kousek bl\u00ed\u017e k tomu, aby to v\u0161echno fungovalo.Snadno zapamatovateln\u00e9 Aby to bylo nejv\u00edce efektivn\u00ed, poslucha\u010d, \u010dten\u00e1\u0159 nebo div\u00e1k by si m\u011bl tohle zapamatovat proto byste nem\u011bli volit n\u011bjak\u00e1 komplikovan\u00fd, nezn\u00e1m\u00e1 slova. V\u0161e by m\u011blo jasn\u00e9 a p\u0159esn\u011b vystihovat produkty, vystihovat kvalit a slu\u017eby a tak\u00e9 vlastnosti. Mo\u017en\u00e1 si to neuv\u011bdomujete, ale ka\u017ed\u00e1 reklama televizi, ka\u017ed\u00e1 produkt \u010di zna\u010dka m\u00e1 sv\u016fj claim te\u010f se na to zkuste zam\u011b\u0159it a v ka\u017ed\u00e9 druh\u00e9 reklam\u011b tohle jist\u011b najdete. Ur\u010dit\u011b to stoj\u00ed za to, abyste si na\u0161li \u010das a tak\u00e9 si vytvo\u0159ili sv\u016fj claim.                                                                                                                                                                                                                                                                                                                                                                                          4\/5 - (1 vote)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Claim","item":"https:\/\/www.koeko.cz\/claim\/#breadcrumbitem"}]}]